If you’ve been thinking about hiring me for awhile…

Maybe you’ve been following along for a few weeks, or months, or even years! OR maybe you found this post from a search and you’re not quite sure what Press & Palm is all about just yet. Either way, if you’re reading this, something brought you here (and I’m genuinely so happy it did!)

You’re probably somewhere in that in-between place: you’re potentially interested, maybe even excited, but not quiteee ready to hit the ‘inquire’ button. You have questions (real ones), the kind you might not ask on a discovery call because you don’t want to seem like you’re not ready, or like you don’t get it quite yet. OR you don’t want to waste anyone’s time if you do find that you’re not quite ready.

However, I love these questions! They’re honest and the questions that people typically need to hear before hiring someone. So I’m going to answer them here (directly yet warmly) the way I’d answer them if we were sitting across from each other, physically or virtually.

001. “What does the process of working with you actually look like day to day?”

This is one of my favorite questions because it means you’re already picturing yourself in the process (which tells me you’re closer to ready than you might think).

Here’s how our time together unfolds:

PHASE 001 – DISCOVERY. A big exhale!! The fun is just beginning. As soon as contract & payment logistics are taken care of, I’ll send over some ‘homework’ for you to work through. I love to give ample time for this work to really sink in and not be rushed through. This is where you submit an in-depth questionnaire and inspiration boards with specific instructions. We discover where you see your brand going, of course, but also uncover things about you; values, goals, how you want people to feel before, during, and after they experience you. This all builds a really strategic foundation for everything that comes next.

PHASE 002 – DEFINE. From here, I’ll create a Creative Direction presentation that outlines your overall aesthetic, brand keywords that we’ll tie every visual element back to, and typography inspiration. I’ll also weave your Human Design chart details into your creative direction in this phase; your brand keywords, overall aesthetic, your ideal environment, and your life gate to really hone in on your natural strengths and help those shine through in your branding. I’ll present this direction to you on a video call to gauge your first impression and to walk you through where each element came from. Video calls and real explanations are a theme throughout working together! I’m a guide throughout this process, not just someone who sends a PDF and waits for a feedback form.

PHASE 003 – DESIGN. Eeep! The most visual and honestly one of the most exciting parts. With an aligned foundation already in place, I’ll retreat into my creative cave for a few weeks to make sure every single element ties back to your strategy and your Human Design chart. I use the One Concept Method for designing, meaning I present only the strongest, most aligned concept, not a menu of options that leads to decision fatigue. I brainstorm and sketch a lot before you see anything, and what you receive is the direction I genuinely believe is the best fit for you. I’ll present your full concept on a video call with real-world mockups so you can actually visualize it in use, and then I’ll encourage you to sit with it for a few days before sending written feedback. (How you give feedback, by the way? I find those preferences right there in your Human Design chart. 😉 )

PHASE 004. DELIVER.
After a few rounds of small revisions (usually 2–3), we’ll hop on one last call so I can walk you through your file types, folder organization, font licensing details, and answer any last questions before your brand officially goes live. Then your full brand kit lands in your hands via Google Drive or WeTransfer. It’s always a bittersweet moment when we officially wrap, but it just means you’re stepping into a whole new chapter. And it’s so wildly exciting to be a part of that!

002. “How is this different from hiring just any brand designer?”

This is a question I want people to ask because the answer is the whole reason this era of Press & Palm exists! It’s common for a lot of brand designers to start their processes with aesthetics. They’ll ask you for a Pinterest board, pull some inspo, build a mood board, and create something that looks beautiful. And sometimes that’s exactly what someone needs!

But what I kept noticing over and over and over again is that even beautiful brands can feel like a costume; almost like something that you just put on for work but take off when you’re being yourself. And a brand that feels like a costume (ie: unaligned) will unconsciously hold you back every time you share it.

The difference in my process is not just the Human Design piece It’s that I start from the inside and build out. Not the other way around.

Before I touch a single color or font, we spend real time uncovering who you are, how you’re wired, and what your brand actually needs to do for your specific business. Your HD chart is a huge part of that it and it tells us things about how you communicate, how you attract aligned opportunities, and what makes you magnetic (that no questionnaire alone can touch).

The result isn’t just a brand that looks good, but a brand that feels like home and a deep exhale when you look at it; one that you’re proud to share without hesitation.

003. “How do I know if I’m ready for this?“

OH this one. I have so many feelings about the word ‘ready.’

I think about this a lot – most people wait until they feel ready to invest in their brand. But ‘feeling ready’ is often a symptom of already having a brand that works. It’s a little bit of a catch-22 right? You want the confidence before you invest, but the investment is often what gives you the confidence.

So instead of asking ‘am I ready?’ here’s what I’d ask yourself:

“Do I have enough clarity on what I offer and who it’s for that someone could build a brand around it? Am I willing to do a little inner work when it comes up? Am I ready to show up more fully once I have a brand that actually feels like me?“

If you answered yes to those (even a quiet or uncertain yes), I feel like you’re ready!

The clients I do my absolute best work with come in open to being guided. Not passively because we’re genuinely collaborating the whole way through, but trusting that I’m the guide when it comes to what your brand needs. The hardest projects I’ve experienced have been the ones where someone invested in the process but really wanted to use me to recreate something they’d already seen somewhere else. That’s not a collaboration and doesn’t serve either of us, but especially your business in the long run.

SO ‘ready’ to me looks less like having everything figured out and more like being willing to show up with openness; to the process, to the discovery behind your own Human Design, and to what your brand could become if we actually build it around you!

I also want to say something I don’t hear enough service providers say: please don’t invest in services if it would genuinely stretch you into financial stress. I’ve done my best to make this as accessible as possible with flexible payment plans because I want the decision to work with me to be a full-body yes (not a fear-based ‘uhhh…sure??”). I’ve personally been on the receiving end of the “you can’t afford NOT to do this” sales pressure and genuinely hate it.

004. “Will my brand actually feel like ME when we’re done?“

This question genuinely makes my heart so full every time I hear it because it usually means someone has had the opposite experience before (ie: they invested in a brand and ended up with something they had to talk themselves into liking). I get to be an example for this person of creating something that resonates!

So the answer to this question is yes, and here’s why I can say that with confidence.

Everything inside of my process; the discovery homework, the HD chart analysis, the Creative Direction presentation, and the One Concept Method, are specifically designed to make sure we never get to the design phase without a reallyyyy solid, really aligned foundation! By the time I get to designing, I feel like I know you. Not just aesthetic preferences, but how you think, communicate, what lights you up, and what your chart says about how you’re meant to be seen.

I also want to let my clients answer this question because they do it better than I can.

Melissa from Honey Ridge & Lace Photography described seeing her brand for the first time like this: ‘It’s like that moment I see a photo in camera, or a really good thrift find and audibly gasp. It’s one of those moments.’ I read that and teared up a little, not gonna lie.

Another client, Ashley at The Essay Architect, wrote ‘As I scrolled through my ultra-comprehensive brand folder, I can’t tell you how thrilled I was to have such professional branding to choose from. You made it so intuitive and easy to navigate — now I want my logo on everything.’

And from South Valley Flower Co: ‘You are a talented soul. Thank you for all the time and energy you put into designing our brand. I can’t thank you enough for what you’ve created for us.’

That feeling – that GASP, that ‘I want this on everything’ energy, is truly what I work toward in every single project. A brand you’re genuinely excited to share and one that you’re so proud of.

005. “Is Human Design too woo-woo for me to actually apply to my brand?”

A HEAVY HITTING QUESTION. You do not have to be a woo-woo Human Design person for this to work (I genuinely mean that).

At its most practical, Human Design is a framework for understanding how you’re wired; it’s how you make decisions, how you communicate naturally, how you attract people to you, what environments help you thrive. You can engage with it as a spiritual system (if that resonates with you) OR you can use it purely as a strategic lens! The insights are real either way and the way I apply it to your branding is always practical and specific, not abstract or mystical.

Think of it this way: if a Myers-Briggs or Enneagram result has ever made you go “wait, that’s so accurate!” Human Design is going to feel similarly, but with more additional details and more direct application to how you actually run your business.

I’m still finding my own language around this one, and I think that’s actually worth naming.

I personally love the more mystical, spiritual side of Human Design. I find it genuinely fascinating and I lean into it. But I also know that’s not everyone’s starting point, and I would never want someone to feel like they have to be a ‘woo person’ to work with me or benefit from this.

My husband is a data analyst. He is (bless him) one of the most logical, show-me-the-numbers people I know. He bypasses anything that doesn’t make immediate practical sense, and yet when I started explaining his energy type to him, how he’s designed to make decisions, what drains him versus what fuels him, he actually aligned with it (and genuinely, not reluctantly…)

That’s a beautiful piece of evidence about about Human Design: it doesn’t require full belief, but just a liitttlleee curiosity. When you read something in your chart and think ‘wait, that’s exactly how I work’ that recognition doesn’t care whether you’re spiritual or skeptical, because it just feels true.

So if you’re coming in as a bit of a skeptic, you’re in good company! Bring your questions, bring that raised eyebrow, bring your inner data analyst. I’ll meet you right there.

If you made it to the bottom of this post, you may already know your answer right now.

You can feel it, whether it’s yes, a not yet, or a ‘I need to sit with this for a few days’ (which, as someone with Emotional Authority myself, I deeply respect and will never rush).

What I want you to know is that there’s no wrong answer here. The right time to work together is the time that feels genuinely right for you, not one that feels pressured, or fear-mongered into, not convinced by a countdown timer. When it’s right, you’ll feel it settle. And when it does, I’ll be here.

Still have some questions? Great! That’s what I’m here for.

The inquiry form is short (promise). Tell me a little about your business, where you’re at, and what’s been sitting with you. Whenever you’re ready, I’d love to hear from you. We can connect here.