The Wicked-Strategic
(& Crazy Fun) Brand
Strategy & Design Package
If DIYing your brand strategy seems like a riddle; as confusing and vague as an Escape Room, this brand strategy & design package was literally made for you.
No secret codes here. let me spell it out for ya...
If only there was an easy-to-understand way of strategizing your business that felt aligned and comfortable..
Plot twist: there is.
Other plot twist: it's not only easy, but it's FUN.
SO as a brand and website designer, I'm *obviously* biased, but I genuinely believe that my done-for-you brand strategy and design process is one of the smartest, funnest things you can do for your business, especially if strategizing and details aren't your strong suit.
So, I'll be the one to tell you the (hard) truth: a brand design without strategy doesn't mean all that much.
If you're investing lotsa hard-earned-cash to work 1:1 with a designer to help you tell your brand's story, you'll want to be certain that person knows what they're doing, has extensive knowledge on brand strategy, and proven processes to back that up.
Well hey, that's where I come in.
I created this done-for-you solution so you can still have great design from the get-go, but it's backed by intentional strategy, and doesn't feel like pulling teeth.
ready to dive in?
Timeline: 6-8 Weeks
3 Split Payments of 1111
- Welcome Guide to walk you through the process of us working together
- Target audience + Dream Brand questionnaire
- 2-hour 1:1 brand strategy workshop via Zoom to uncover your mission, vision, goals, and dream audience deets
- Comprehensive 25+ page brand strategy document detailing your values, competitive landscape, customer analysis, etc., so you can show up strategically and with intention
- Custom Color Palette with color psychology explanations
- Primary logo in all brand colors
- 2 Alternative Logos to use when spacing and functionality don't make sense for the primary logo
- Brand Marks, little stamps of your brand to smack onto the internet for more brand recognition
- 15+ page Brand and Typography Style Guide to help you with when, why, and how to use the different logos in your package
- 14-days of post project support
- "See-you-later" goodies & gifts
WHAT'S INCLUDED WITH YOUR BRAND STRATEGY & DESIGN PACKAGE:
A brand strategy & design package specifically for those who want to merge strategy, and design to create a brand that your audience is aligned (and obsessed) with.
PACKAGE 1
A brand design package specifically for people who are newer in their business.
- One entire day devoted to your business
- Target audience + Dream Brand questionnaire
- Clarity call before your chosen intensive day, so everyone's on the same page and the day can flow easily
- Custom Color Palette that speaks to your audience
- Primary logo in all brand colors
- 2 Alternative Logos to use when spacing and functionality don't make sense for the primary logo
- Brand Marks, little stamps of your brand to smack onto the internet for more brand recognition
- 15+ page Brand and Typography Style Guide to help you with when, why, and how to use the different logos in your package
Timeline: 1 Business Day
2 Split Payments of $777
Because not everyone wants to—or can—wait several months to spend thousands of dollars working with a brand designer.
WHAT'S INCLUDED WITH YOUR BRAND INTENSIVE PACKAGE:
PACKAGE 2
Here's why a professional brand designer is 100% worth the investment:
If YOU don't invest in your business, how do you ever expect someone else to?
YOU RECEIVE A TRULY STRATEGIC BRAND BACKED BY PSYCHOLOGY AND RESEARCH, SO YOU CAN BEGIN ATTRACTING YOUR DREAM AUDIENCE (AND MAKE MORE $$$).
you get streamlined processes so it feels seamless, easy, and (most importantly) personal.
You can stop agonizing over your brand, because you get *exactly* what you need, how to use your brand elements, and where to show up authentically.
YOU'RE FUTURE-PROOFING YOUR BUSINESS, AND ARE EQUIPPED WITH WORKING DOCUMENTS THAT YOU CAN EDIT AND ADJUST WHILE YOUR BUSINESS GROWS.
"My brand and website is attracting the kind of clients I want to work with and I am getting TONS of compliments and bookings!"
— Holly
brand identity and logo design that renders reviews like this:
"She took my vision board and brought it to life in a way that I never could have done on my own."
- Kayleigh, Wedding Planner
"She was able to take the fragments of what I told her my vision was and totally brought it all to life."
— Gabrielle
in summary
I'd love to be your go-to website designer.
However, I'm also down to design a kick-ass strategic brand, uncover your dream audience and how to market to them through brand strategy, listen to your goals and discuss how to make them reality, or design a bite-sized brand in just two days flat.
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There are a couple of things I don’t include in the project prices. These include font licenses, brand photography, image sourcing, website hosting costs, domain registration costs, SEO (basic SEO is included with websites), printing fees, and additional revision rounds (beyond the two rounds included in each package).
WHAT'S NOT INCLUDED IN THE PRICE?
Unfortunately, no. Since I only have limited project openings and I book 2-3 months in advance, I do require a non-refundable deposit in order to lock in any project spot. Once paid, I block out time on my calendar specifically for you, and turn other clients away during that time.
IS MY DEPOSIT REFUNDABLE?
I specialize in creating heartfelt brands from scratch. This allows me to use my personal design approach to create a purposeful, story-driven, and all-together identity for ya. For this reason, I only work with businesses requiring branding BEFORE we move on to websites and additional collateral - this way, I can bring the entire vision to life cohesively :)
CAN YOU BUILD ON MY EXISTING BRANDING?
Yes! Branding is a worthwhile investment, but it can be a big cost for small businesses. When you book your project, we'll discuss a payment plan that works best for you. Most are split across the duration of the project into monthly payments (usually 2, 3, and 6 months).
DO YOU OFFER PAYMENT PLANS?
Your logo is only a small piece of the branding package. My design approach is to look at your brand from a holistic perspective, including strategy, typography, and colors as part of the overall brand identity. If you’re not sure if your business is ready for a complete branding package, we recommend looking at my cost-effective brand intensives.
CAN I JUST GET A LOGO?
Send an email to pressandpalm@gmail.com or fill out the client application on my contact form. We can set up a time for a casual call to go over some deets. We usually book up 2-3 months in advance, so it's best to do this as soon as possible!
HOW CAN I BOOK?
Got some q's? I've got a's.
READY TO GET STARTED?
If your brand has been holding you back from getting the dream clients and customers you deserve, this is for you.
inquire