We can both agree creating a captivating brand & website failed to come up as a potential issue when you were dreaming about being a business owner, right?
(I'm assuming you know all too well what it feels like to agonize over your brand identity, what's relevant, what's not, and how the frick to design a strategic brand, or you prob wouldn't be here right now).
Your brand is the backbone of your entire business. If your logo is copy and pasted from a Pinterest board, not backed by a strategic plan, and thrown together in Canva? Your audience will notice. Sorry to be a bit harsh, but it's true.
No one wants to see a copy of surface-level logos or a boring script font thrown on your website. They want to know what makes your services and personality worth spending their cold-hard-ca$h on.
Your brand identity is where you can TRULY let your dream clients in, because it’s where you (strategically) lay the foundation for the soon-to-be love story between you and your future clients or customers. (Think, the cheesiest meet-cute but in like a design way...)
So that being said,
let's talk about what makes me human.
Professional coffee mug collector with a closet full of neutral sweaters, absolute *hoe* when women talk about money, and downright dance party queen.
And because I'd never recommend that you immediately rattle off your credentials to someone (that's like sitting down at the bar and listing out all of your accomplishments on a first date) we're gonna start off with some personal deets.
I'm also a plant-mom to three (3) dying Christmas Cacti, an aspiring Cape Cod summer resident with a penchant for binging the latest Taylor Jenkins Reid novel, and the friend that sends podcast-length audio messages 8 times in a row without waiting for a reply. (it's me, hi)
My journal pages are full of audacious goals like "think about getting a Puppy ???" and "Stop spending money at Target", my Notes app is full of grocery lists and potential design concepts, my TikTok feed is full of skincare tips and wedding day horror stories, and my head is perpetually full of quotes from 'New Girl' - "who are you in this story?"
I love anything recommended by Reese Witherspoon, I watch MasterChef like Gordon Ramsey is quizzing me later, I've decided that taking a barre class is not just a hobby but my current primary personality trait, and I'm the type of person that approaches strangers struggling to get the perfect selfie to offer to take the picture for them (photographer at heart, yeah?).
Does that feel like enough personal information for now? Perf—let's move on.
I've worked in so many industries it's hard to keep count; a lil glimpse into my resume: restaurant, wedding, insurance, finance, retail, and a brief stint at a pawn shop (big oof).
The one thing all of my roles have had in common was connecting with people, being able to take the information they were giving to me, providing a kick-ass service, and create something life-changing from that, to stand the test of time.
My design obsession dates back to basically forever ago, with my first piece of artwork of a rainbow winning 1st prize at a contest in first grade; a beautiful culmination of a rainbow and a sun peeking out from it? Why am I still not featured in the MoMA yet..?
If you don't consider my rainbow to be a testament to my vast design experience, well..I guess I don't blame you. My parents thought it was pretty cool though (and I have a trophy to prove it) - and that's all I need. Now, allow me to give you some supporting deets.
Probably should have led with this, huh? Better late than never...let me set the scene. *turns off lights*
Picture this: you have a wicked awesome business that you're so stinking excited to dive into, grow, and tell the world about.
Buuuuut you have like zero idea how to start growing. Like, at all.
You're like 95% sure you can purchase another course from another educator and figure out how to brand yourself effectively, but that just takes so much time. And you've also just remembered how much you hate learning about the ever-changing marketing industry, and how learning another platform is annoying, and reading into buzzwords like 'brand strategy' and 'brand identity' makes you want to dig your own grave (what even IS it and why is every definition different?)
...why is why "think about rebrand" and "fix website" and "choose consistent color palette" have all been sitting on your to-do list for as long as your clean dishes have been sitting in your dishwasher.
(Biiig confession: as I'm writing this, my own clean dishes have been sitting in my dishwasher for two days. They will continue to sit there for at least one more. Maybe two, depending on how long it takes me to finish this website..)
Now, while I can't motivate you to cross chores off of that list, I can ensure you that handing over those other tasks to me is the best possible plan if you want them to A.) get them done, and B.) get them done right.
And, to be clear, by "right" I mean backed by strategy, research, and extensive knowledge of branding, and, ultimately, how to inspire your audience to take your desired action & click, buy, subscribe, or sign-up.
However, I'm also down to design a kick-ass website, uncover your dream audience and how to market to them through brand strategy, listen to your goals and strategize how to make them reality, or design a bite-sized brand in just two days flat.
If there isn't food
we are not going.
Remaining transparent in business
is the key to a personality-infused brand.
doesn't mean being boring.
should end with skincare & Sleepytime Tea.
Sleep Early /
Four Day Workweeks
Prioritization is Key /
Always be kind
Fewer, Better Things
"I highly recommend Andrea if you are looking for a brand professional who will be as invested in your brand as you are!"
Now that you know about my business,
let's talk about yours.
Specifically: how I can help you strategize, design, market it, and use it to build better, more meaningful connections with your dream clients and customers.