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Ever wonder what a mix between an art class and dream job interview feel like?
BRAND STRATEGY & logo design
Well - you will now. I'll grab my paints and gel pens. Let's get to strategizing and crafting (can you bring some glue sticks?)
Wouldn't it be nice if there was a way to strategize your business so that it felt aligned and comfortable...
Other plot twist: it's not only easy, but it's hella FUN.
As your beloved brand designer (and strategy extraordinaire) I'll be the one to tell you some piping hot tea: a brand design without strategy doesn't mean all that much.
If you're investing lotsa your hard-earned-cash into a brand designer to help visually tell your brand's story, you'll want to be 10000% confident that person has extensive knowledge on brand strategy, consistent results, and proven processes.
I created this done-for-you solution so you can still have great design from the get-go, but it's backed by intentional strategy, and doesn't feel like pulling teeth.
Investment: Starting at 2 split payments of $1555
Timeline: 8-12 weeks
- 1:1 Brand strategy workshop via video call
- Comprehensive brand strategy document detailing your mission, vision, values, competitive landscape, customer analysis, + more
- Complete logo suite (primary logo, secondary logo, alternate logo, brand mark, etc.,)
- Patterns or textures (if applicable to your brand)
- Custom Color Palette that speaks to your audience
- Extensive Brand and Typography Style Guide to help you with when, why, and how to use the different logos in your package
A brand strategy & design package for those who want to merge strategy, story, and visuals to create a brand that your audience is aligned (and obsessed) with.
inquire for availability
WHAT YOU CAN EXPECT when working with me
A streamlined process
A raving fan
An aligned brand
One less thing on your to-do list
All of that, and not to mention the complete fulfillment that comes from having a brand that you adore.
say less - i'm in
Listen, I never want to frighten anyone into an investment. HOWEVER, as close friends (we're close friends right?) I do want to be totally and completely honest with you - not utilizing brand strategy could be confusing your audience, hurting your business, and overall costing you sales.
blending in with everyone else
ineffective storytelling
audience confusion and misalignment
inconsistent branding
limited growth
What can happen when you don't prioritize brand strategy...
It's the game plan that guides you in building a strong, memorable presence. It's about being true to your brand's values, understanding your customers, and making sure that every message and interaction reflects your unique identity. Ultimately, it's the roadmap to success for your brand. I'm just the
guide that helps you get there!
Brand Strategy
;noun
It's the visual representation of your brand. It encompasses allllll the elements and characteristics that make your brand unique and easily recognizable. This commonly includes your logo, color scheme, typography, messaging, and other design and communication elements. Your brand identity can become recognizable and strongest AFTER brand strategy is put into place.
Brand Identity
;noun
Also known as brand style guides or brand manuals, these are comprehensive documents that provide clear and detailed instructions on how your visual identity should be used and represented. These guidelines serve as a rulebook for anybody working with or on behalf of your business and typically ensures a consistent presentation across any and all channels that you utilize your brand identity!
Brand Guidelines
;noun
Brand positioning is the strategic process of defining and communicating the unique value and differentiation of YOUR BUSINESS in relation to your competitors. It involves identifying your distinct characteristics and the specific benefits or attributes that completely set you apart. Brand positioning is a foundational element of brand strategy and plays a critical role in building a brand's identity and success. We cover brand positioning within your brand strategy that helps set you apart from industry competitors.
Positioning
;noun
Send an email to pressandpalm@gmail.com or fill out the client application on my contact form. We can set up a time for a casual call to go over some deets. I usually book up 2-3 months in advance, so it's best to do this as soon as possible!
HOW CAN I BOOK?
I specialize in creating heartfelt brands from scratch. This allows me to use my signature design approach to create a purposeful, story-driven, and cohesive identity. For this reason, I only work with businesses requiring branding before we move on to websites and additional collvateral - this way, we can bring the entire vision to life.
CAN YOU BUILD ON MY EXISTING BRANDING?
Your logo is only a small piece of the branding package. My approach is to look at your brand from a holistic perspective, including strategy, typography, and colors as part of the overall brand identity. If you’re not sure if your business is ready for a complete branding package, I recommend looking at my cost-effective brand intensives.
CAN I JUST GET A LOGO?
Since I only have limited project openings and book well in advance, I require a non-refundable deposit in order to lock in any project spot. Once paid, we block out time on our calendar specifically for you, and we turn other clients away during that time.
IS MY DEPOSIT REFUNDABLE?
YES! Branding is such a worthwhile investment, but it can be an intimidating cost for small businesses. When you book your project, we'll discuss a payment plan that works best for you. Most are split across the duration of the project into monthly payments (usually 2, 3, and 6 months).
DO YOU OFFER PAYMENT PLANS?
Font licenses, brand/product photography, image sourcing, website hosting costs, domain registration costs, SEO (basic SEO is included with websites), printing fees, and additional revision rounds beyond the 2 that are allotted are not included in your package.
WHAT'S NOT INCLUDED IN THE PRICE?
Send an email to pressandpalm@gmail.com or fill out the client application on my contact form. We can set up a time for a casual call to go over some deets. I usually book up 2-3 months in advance, so it's best to do this as soon as possible!
HOW CAN I BOOK?
I specialize in creating heartfelt brands from scratch. This allows me to use my signature design approach to create a purposeful, story-driven, and cohesive identity. For this reason, I only work with businesses requiring branding before we move on to websites and additional collvateral - this way, we can bring the entire vision to life.
CAN YOU BUILD ON MY EXISTING BRANDING?
Your logo is only a small piece of the branding package. My approach is to look at your brand from a holistic perspective, including strategy, typography, and colors as part of the overall brand identity. If you’re not sure if your business is ready for a complete branding package, I recommend looking at my cost-effective brand intensives.
CAN I JUST GET A LOGO?
Since I only have limited project openings and book well in advance, I require a non-refundable deposit in order to lock in any project spot. Once paid, we block out time on our calendar specifically for you, and we turn other clients away during that time.
IS MY DEPOSIT REFUNDABLE?
YES! Branding is such a worthwhile investment, but it can be an intimidating cost for small businesses. When you book your project, we'll discuss a payment plan that works best for you. Most are split across the duration of the project into monthly payments (usually 2, 3, and 6 months).
DO YOU OFFER PAYMENT PLANS?
Font licenses, brand/product photography, image sourcing, website hosting costs, domain registration costs, SEO (basic SEO is included with websites), printing fees, and additional revision rounds beyond the 2 that are allotted are not included in your package.
WHAT'S NOT INCLUDED IN THE PRICE?
brand design that renders reviews like this:
"She was extremely thorough, communicative and she made sure that I got exactly what I was looking for. "
— Sharon
"She took my vision board and brought it to life in a way that I never could have done on my own."
— Kayleigh
"I highly recommend Andrea if you are looking for a brand professional who will be as invested in your brand as you are!"
— Gia
"She took my vision board and brought it to life in a way that I never could have done on my own."
- Kayleigh, Wedding Planner
"She was able to take the fragments of what I told her my vision was and totally brought it all to life."
— Gabrielle
