A guided creative direction experience
introducing Origin Stories
Origin Stories are pre-conceived creative directions.
This is for the seasons where something new is forming, even if you can’t fully explain it yet.
They're for the entrepreneurs who know what they want, but don't quite know how to articulate it until they see it.
LET'S DO THIS THING.
We'll start with your brand's beginning, and from there will create a full brand together! You'll not only receive a curated aesthetic that embodies your energy, but a full brand kit; logos, colors, typography, patterns, icons. You’ll feel seen every step of the way.
LAUNCH-READY ASSETS
When everything feels aligned, I’ll deliver clean, launch-ready files with a guide to help you show up fully as the version of your brand you are becoming.
A balance of structure and fluidity.
For brands discovering their voice while staying rooted in ease, clarity, and beauty.
A story of growth, renewal, and becoming.
For brands entering a season of expansion, softness, and possibility.
BLOOM THEORY
PARALIA
Light, intentional, and lived-in.
For brands seeking spaciousness, freedom, and gentle momentum
COASTAL GARDEN
Grounded, intuitive, and quietly powerful.
For brands reconnecting with depth, instinct, and inner truth.
FERN & FLAME
typography inspo
what's included
+ 1:1 co-creation and refinement calls
+ Custom brand identity suite (primary, secondary, marks, and icons)
+ Color palette, typography pairings
+ Brand guidelines for confident launch
+ 2 rounds of refinements
suggested color palette
BLOOM THEORY is perfect for:
+ Founders with a quirky, magnetic personality who want their brand to match their magic
+ Entrepreneurs who love mixing color, storytelling, and soul into their strategy
meet origin story 001
BLOOM THEORY: the story
APPLY to claim BLOOM THEORY
Bloom Theory is for the founder who’s been called ‘too much’ and decided that was her superpower.
Choose Bloom Theory if: You're tired of toning it down and ready for a brand as layered and expressive as you are.
She’s a walking moodboard and a living daydream. She's never fit into a template and wouldn’t want to if she could. She’s cheeky, radiant, and FULL of ideas that hit different. She doesn’t tone it down. She turns it all the way up, and yet still makes it feel intentional.
She’s tired of blending in. She wants a brand that’s as layered, expressive, and playful as she is. Not just cute, but also clever.
Not just colorful, but also strategic.
This Origin Story is where bold meets beautiful, where artistic flair meets brand clarity, and where being extra is your absolute best asset.
the brand inspiration
brand direction for paralia:
what's included
+ 1:1 co-creation and refinement calls
+ Custom brand identity suite (primary, secondary, marks, and icons)
+ Color palette, typography pairings
+ Brand guidelines for confident launch
+ 2 rounds of refinements
desired color palette
paralia is perfect for:
+ Entrepreneurs who value legacy and minimal elegance
+ Service providers who blend intellect and artistry
meet origin story 002:
PARALIA: the story
APPLY to claim paralia
Paralia was inspired by the art of saying more by saying less. It’s not a loud brand, nor does it chase something it's not. But if you look at it and feel something - a mood shift, a burst of energy, or simply pure alignment, listen to those quiet nudges.
This brand is effortlessly elegant and rooted in European lines, golden light, and mediterranean blues. It is inspired by my travels in Europe, taking great inspiration from coastal Greek architecture, sculptures, dishware, and sun-faded marble.
This feels like the kind of brand that's timeless upon first glance and unforgettable on the second. I imagine that it's for the business owner who’s done performing (as she’s already built something incredible), she’s just ready to let the outside match the power of what's within.
If you're not afraid of the quiet or interested in the algorithm. If you desire refinement and resonance, alongside a brand that also becomes your legacy, Paralia may be the origin story for you.
the brand inspiration
what's included
+ 1:1 co-creation and refinement calls
+ Custom brand identity suite (primary, secondary, marks, and icons)
+ Color palette, typography pairings
+ Brand guidelines for confident launch
+ 2 rounds of refinements
color palette:
who coastal garden is for:
+ A business rooted in beauty, story, and subtle luxury
+ Anyone ready to trade hustle for intentional growth
meet origin story 004:
COASTAL GARDEN
APPLY to claim COASTAL GARDEN
The Story:
She moves slower now.
She used to run her business like a sprint, chasing the next milestone without ever letting her feet touch the ground. But lately, she's been remembering the things that matter; like morning light through linen curtains, the soft clink of glassware on a patio table, and how she feels when she’s creating from peace instead of pressure.
Coastal Garden is for the woman who’s choosing softness and strength at the same time. She’s rooted in her craft. She’s not here to prove, but to invite.
This brand holds space for her next season; a little quieter, a little deeper, a lot more her.
All Origin Stories include:
+ 30-minute human design reading to align YOUR unique energy with this creative direction
+ 1:1 co-creation and refinement calls
+ One-of-a-kind, custom visual brand identity suite (primary, secondary, marks, and icons)
+ Color palette, typography pairings
+ Brand guidelines for confident launch
+ 2 rounds of refinements
Investment: 3 split payments of $555
Timeline: 4-6 weeks of intentional, unhurried creation
Payment plans available
the process is simple:
apply for your origin story
Choose the story that makes you feel seen. Tell me how you want to refine it. Walk away with a brand that feels like destiny.
Ready to choose your Origin Story?
What if I want to change the concept or colors?
Totally possible! Every Origin Story begins with an existing concept, but your preferences, energy, and vision are part of the process. We’ll co-create a version that feels completely aligned. You can think of the original aesthetic as a mood we’re building from, not a cage to keep the brand contained.
How much is the investment?
Origin Stories are currently offered at 3 split payments of $555..
How long does the process take?
Most Origin Stories are completed within 4-5 weeks. The flow is intentionally slow-paced and gentle, giving us space to refine intentionally without dragging it out. You’ll know what to expect at each step, and I’ll keep you updated the whole way.
What’s the process like?
First, you choose the Origin Story that feels like a deep exhale. Then, we’ll refine it together. You’ll share your preferences, insights, and feedback, and I’ll make thoughtful edits to the color palette, type system, and logo design. You walk away with a launch-ready brand that feels like home.
Will my brand look like someone else's if I pick an Origin Story?
Nope. Each Origin Story is one-of-a-kind and never resold! It’s a curated aesthetic that’s only available once; after you book it, it’s yours and yours alone. Think of it as an exclusive brand capsule designed just for your energy.
What’s included again?
Each Origin Story includes:
+ A pre-designed (but never resold) aesthetic concept
+ Personalized refinements with me (colors, layout, typography)
+ Custom logo suite (primary, secondary, submarks)
+ Brand guidelines
+ 2 rounds of refinements
FAQ's
What if I want to change the concept or colors?
How long does the process take?
Will my brand look like someone else's if I pick an Origin Story?
How much is the investment?
What’s the process like?
What’s included again?
