One-of-a-kind brand concepts, co-created with alignment and intention.
ORIGIN STORIES
This first began as a creative ritual.
Now, I'm opening that process to you.
In the slower seasons of my business, I found myself returning to my creativity; not the kind tied to algorithms or what was trending, but the kind that lives in color palettes, textures, symbols, and feelings. I started crafting brand concepts not for anyone, but for the love of creating. These designs helped me move through creative ruts, emotional fog, and identity shifts. They also became my way back to myself.
These aren't templates.
Each Origin Story begins with an aesthetic I’ve lovingly curated: mood, color story, texture, type, feeling. You’ll be able to explore each collection and choose the aesthetic that pulls at you. From there, we co-create: together we’ll refine, personalize, and transform it into your brand. One that’s deeply aligned, visually magnetic, and soulfully yours.
i'm ready
they're seeds of an idea, designed to grow with you.
This is a collaborative brand-making process. And you’re invited in.
Why Origin Stories?
doing things a little differently around here -
We're bridging the gap between custom and pre-made.
Origin Stories offer this beautiful combination of a made WITH you service; the aesthetic is pre-dreamed and deeply intentional. But the experience is co-creative and customized to you. It takes soulful, designer-led branding more accessible without feeling templated
It infuses emotion and soul into a creative experience.
I love emotionally intelligent branding and adding personal storytelling in business, which is a pillar of the design process in Origin Stories.
BROWSE THE STORIES
It's accessible pricing with a luxe feel.
It's hard to find branding offers that feel luxurious AND accessible. Origin Stories are that middle ground (especially if you snag that pricing from the first four editions).
- One-of-a-kind brand aesthetic (not resold)
- Personalized refinement & co-creation with me
- Custom logo, color palette, typography system
- Launch-ready brand assets & guidelines
- Deep intention. High touch. Zero rush.
WHAT'S INCLUDED:
Browse the Origin Stories
Perfect for coaches, wellness creatives, healers, feminine-forward brand founders.
Perfect for creative directors, destination brands, lifestyle brands, high-end service providers, wedding professionals.
Perfect for adventurous brands, moody photographers, herbalists, and earth-centered brands.
Perfect for luxury florists, cottage-style retreat spaces, wedding and event planners, or coastal-based brands.
THE investment
THE details
Think wildflowers after the storm, garden-grown confidence, fresh pages. Bloom Theory is a delicate yet empowered brand, made for those in seasons of growth, creation, or redefinition; for the brand ready to be seen, blooming and bright.
A brand born from softness, stretch, and becoming.
THE investment
THE details
As one of the first Origin Stories released, Bloom Theory is available for $889 (normally $1111) - a $222 savings as a thank-you for stepping into the beginning of this series.
THE investment
THE details
Inspired by coastal Greek architecture, antique sculpture, and sun-faded marble, Paralia is minimal but evocative; the kind of brand that feels timeless upon first glance.
Effortlessly elegant. Rooted in European lines and golden light.
THE investment
THE details
As one of the first Origin Stories released, Paralia is available for $889 (normally $1111) - a $222 savings as a thank-you for stepping into the beginning of this series.
THE investment
THE details
A brand that feels like morning fog during a cabin weekend. Crackling fires. Herbal rituals. The quiet power of presence. It's for the brand that doesn't shout, but is grounding.
Think: slow craft, old soul, sacred traditions
THE investment
THE details
As one of the first Origin Stories released, Fern & Flame is available for $889 (normally $1111) - a $222 savings as a thank-you for stepping into the beginning of this series.
THE investment
THE details
For the brand that feels like soft sea breezes and summer garden parties. Coastal Garden brings together the elegance of timeless romance and the grounding serenity of nature. Inspired by al fresco dinners, heirloom details, and sun-dappled florals.
Think: ethereal, luxe, candle-lit al-fresco dining
THE investment
THE details
As one of the first Origin Stories released, Coastal Garden is available for $889 (normally $1111) - a $222 savings as a thank-you for stepping into the beginning of this series.
You'll receive the initial brand visuals rooted in the chosen Origin Story, then we refine, expand, and personalize together. You’ll have input and clarity every step of the way.
CO-CREATION BEGINS
We’ll hop on a relaxed, intentional call to feel into the brand’s direction and your deeper vision. This is where we begin to shift from “concept” to “you.”
CONNECTION CALL
If you feel the pull, trust it.
This is branding as ritual, and it begins with one clear yes.
