goals & objectives:
The owner behind Playcor had inspiration to create a children’s toy line ages 3months+ that's designed to look like home decor items, but are actually kid friendly and incorporate a traditional toy design concept. These toys will allow parents to display “decor items” on coffee table or low shelves that are safe and enjoyable for children to play with.
"I want parents who feel suppressed and would love to have a gorgeous coffee table book on their coffee table or a simple catch bowl on the tv stand shelf and not have to worry about their children’s safety or ruining the decor items they spent good money on to be able to find comfort and unity in purchasing these items for their home and their children."
CALM
UNDERSTANDING
WARM
INVITING
MINIMALISTIC
CURRENT