goals & objectives:
A synopsis of Nicole's project:
Nicole came to me wanting a brand that reflecting the changes in herself and her clients as a wedding photographer in the DC/MD/VA area. An accountant by trade and a tattooed creative by choice, it was time for a shift in the luxury wedding industry. She began to shift her marketing toward couple's in the DMV area wanting an experience that felt timeless, yet also reflected the uniqueness of these couple's and their journeys, hobbies, and personalities. Nicole wanted to wave goodbye to the cookie-cutter wedding couple, and we really brought a unique blend to her brand. Tatted-up herself, we included hand-drawn brand icons of Nicole's tattoos. We also kept a focus on the simplicity of the typography, yet added a script font as a more approachable and personable feel.
I am SO excited to see Nicole thrive with a brand that looks and feels like herself. The goal with Nicole's brand was not only to reflect HER authentically, but to really begin attracting clients that want a luxury experience without the cookie-cutter process or results. Her tagline, "Timeless Traditions Meets Bold Expression" is the best representation of this beautiful combination.
