Origin Stories came to me in a dream one night, and I know that sounds woo-woo, but it’s true. I had been struggling quite a bit with my offerings and services, and really wanted something that felt like an extension of where I wanted to meet people – I loved offering creative direction services, but would clients really need that in their businesses?

It came to a head after I kept seeing the same pattern: creative, talented women, often years into their business, showing up every day for their clients…while hiding behind a brand that no longer reflected who they were becoming.

Not because they weren’t successful, or because they didn’t know what they were doing, but because somewhere along the way they stopped feeling seen by their own visual brand.

Their website still used the fonts they threw together on day one. Their logo felt like a placeholder from a version of themselves they had outgrown. Their brand presence felt more like a burden than a comfortable space.

And worst of all? They thought they were “behind” for not figuring it out sooner.

I created Origin Stories for them. For you, if that feels like your current chapter too.

The branding world felt too… all or nothing.

For a long time, the only real options were:

• DIY something pretty and hope it lasts
• Drop $$$ on a full custom rebrand (and wait months to launch)

But what about the in-between seasons? What about the messy middle?

The moment when you’re not starting over, but you are shifting.
The moment when you feel the call to elevate without a total reinvention.
The moment when you know you’re ready to be seen, but not in a pushy, polished, over-perfected way.

There wasn’t anything that held space for that middle place. So I created it.

What are Origin Stories?

Origin Stories are a collection of one-of-a-kind, pre-designed brand aesthetics that we personalize together. Each story comes with:

• A curated brand concept (never resold, infused with strategy and feeling)
• A co-creative refinement process with me
• A custom logo suite, color palette, and typography system
• Launch-ready brand guidelines
• Deep intention. High touch. Zero rush.

It’s not a template, nor is it a plug-and-play shortcut. It’s branding that starts with meaning, and ends with momentum.

You pick the story that feels like a full-body “yes.” We make it yours. You walk away with a visual identity that finally feels like home.

Origin Stories are for the woman who…

• Is incredibly good at what she does, but her visuals don’t reflect it just yet
• Has outgrown her brand, but doesn’t want a 3-month (and $$$$) rebrand process
• Wants beauty, clarity, and alignment, without the pressure or perfection
• Is ready to show up with a calm nervous system, not hustling
• Is craving something that feels like her next chapter
• Feels most drawn to soft structure, intentional design, and brands with soul

She’s probably built her business through word-of-mouth, deep client relationships, and her own fire; she’s not afraid to be intuitive or spiritual. She’s done with hustle culture. And she wants to make big money doing what she loves, but in a way that feels calming, clear, and totally her.

If that’s you, Origin Stories were created with your energy in mind.

The deeper reason behind Origin Stories

Branding should feel like coming home to a higher version of yourself, not trying harder to fit into a cookie-cutter template. You deserve to feel confident every time you share your work. You don’t need to earn beauty or polish or alignment or visibility. The world needs more women, specifically YOU, showing up as the truest version of themselves.

And sometimes, having a brand identity that feels so aligned gives us the permission to do exactly that.

If this feels like the kind of branding experience you’ve been craving, you can browse the available stories here.

And if you’re unsure which one fits? Send me a message! I love helping you find the one that feels like you.

Your next chapter already exists. Let’s bring it to life, together.