I loved beginning the Renegade Coffee Company mockup project because (if you know me) you know that coffee has a special place in my heart!
A new local coffee shop & bakery, Renegade, is set to open in a few months in Melbourne, Australia. The owners need help bringing their edgy, industrial branding vision to life.
Renegade Coffee Shop & Bakery is the brainchild of a millennial couple obsessed with coffee and doughnuts. After traveling the world for 5 years in search of the perfect cup of joe and fluffy doughnut, we’re opening our first coffee shop and bakery location in Melbourne, Australia.
We believe in coffee, doughnuts and community.
Bold, masculine, slightly edgy, industrial but still comfortable, we like the idea of concrete textures, black and white — but we’re open to some color as well
Along the bold and masculine theme, I kept darker and edgier colors for the main colors and then added some lighter neutral-ish colors to be cohesive with the color palette.
In keeping with the bold aesthetic, I chose a more modern font than I normally would have. I think this brings a modern feel to this new brand. I waved the primary and alternative fonts to provide movement throughout the branding.