If you’re reading this, then I assume you’re having some trouble coming up with a brand vision and communicating that to your brand designer. Firstly, relax – the designer has GOT YOU in their hands. They’re a professional, leave your worries behind.
The first thing you need to do is trust them. If you’ve looked at their work, liked their style, and communicated with them previously (and feel a good vibe!!) then there’s nothing to be concerned about. I suggest (if they don’t offer it first) to book a consultation call. This at least gives you an introduction into how you would work together.
But listen, I know exactly how it feels to not understand a design process and/or how to put what I envision for my brand on paper and communicate that to my brand designer. I spent the better part of 6 months trying to design my own logo…only for me to change it about a dozen other times.
Investing in a brand designer is one of the best investments you can make for your business.
SO – I bet you’re asking:
How can I clearly and tangibly communicate my style to my designer?
Fill out their client questionnaire to the best of your ability. Give them details, emotion, and every spitting fact about your business. I promise they want to know everything.
Have a few brands in mind that you like and don’t like. If you give your designer a few names, they can take a look at those and get an idea of what you like, even if you don’t have the ‘design’ terms to communicate it.
In my Creative Brief Questionnaire, I have a section for my clients to put down brands they’re inspired by and that their ideal client would be attracted to. This is SO helpful in determining what other brands I need to research. BUT – inspiration is
Share ideas with your designer via a Pinterest board, but don’t be put off if your Pinterest board doesn’t match the mood board they create for you. Just like giving them a few brand names you like/don’t like, this will help them get a better feel of what you’re looking for without copying it.
Trust them, but also trust yourself! You can get a good feel for a person by their website, their Instagram, and by chatting with them on the phone. I always like to do a phone consultation before booking for this reason. This ensures that we both connect with each other and understand what’s
In the end, communication is key (to all of life really)! Don’t book them and expect them to know exactly what you want – communicate your expectations and vision (and don’t be afraid if that vision changes throughout the design process).
I hope these tips come in handy to anyone looking for a professional brand designer. You are so worth a great design experience that enhances your business and brand. I hope you find exactly what/who you’re looking for!