Search Optimization (SEO) is a great long-term solution for increasing brand growth for a website. SEO establishes trust, authority, and credibility with your target audience. With a few key strategies, increasing traffic, engagements, and conversions for increased profit is possible. Here are 9 SEO tips to enhance brand growth: 1. Know your audience Knowing your […]

If there’s some speculation on when you should rebrand your business, there are a few key factors or situations that are pointing STRONG signs. This post outlines 5 signs your business needs a rebrand and rounds up some of those ‘gut check’ moments that show up when you’re not seeing as much progress in your […]

The benefits of professional web design for your business are almost endless. In this day and age, more and more people rely on online businesses and the faces of their websites while making the decision whether to purchase or not. Does this sound like you? You have a business website or online store, but your […]

ShowIt is my absolute FAVORITE website platform for drag-and-drop websites! It’s a platform I’ve been using for years and highly suggest that all of my website clients convert to it if they are not on it already. I’ve tried almost every website platform out there and keeeeeeep coming back good ol’ Showit If you have […]

Discovering Your Ideal Client Audience as a Creative Entrepreneur Today we’re talking about one of the biggest pain points I see when working with my angelic clients. “WHO IS MY AUDIENCE? Is it just a bunch of demographics? An age range?” Oh NO friend, it is so SO much more than that. An ideal client […]

What is a Brand Audit? A brand audit is basically a checkup that evaluates your brand’s position in the marketplace, its strengths and weaknesses, and how to improve it overall. An internal AND external brand audit is extremely important for success, especially if you’re looking to scale your business, hire a new team member, break […]

Your homepage is THE SPOT where potential clients, regulars, viewers, your great-aunt Susie, and random searches will land! I have found that there are some non-negotiables, must-haves if you will, that each home page should contain. Read on to make sure your homepage has all it needs! 1. Who you Are and What you Do […]

Front Porch Moments: A Series of Not-So-Business Stories #1: How I Started Press and Palm #2: Quitting my 9-5 If you’re new to Front Porch Moments, it’s a series of not-so-business stories that feel like we’re just chattin’ on a front porch (preferably on a chilly autumn evening with a hot toddy, but I’ll let […]

If you’re looking to DIY your brand, there are a few things you need to consider before jumping right in. If you have more of a time resource vs. financial resource, DIYing your brand might be the right option for you right now (and that’s so okay!) Before you get started, here are some tips […]

It’s not secret that running a business takes a multitude of skills *insert Liam Neeson quote about having a certain set of skills*. Look, I have an entrepreneurial spirit through and through. I love creating business ideas and making them into *actual*, tangible things because the process of selling something that people want to buy […]