I *might* be biased, but investing in a professional branding and web designer is one of the best investments you can make for your business. Read below for 3 things an investment in a professional can do for YOU.
1. Gain value and build trust
It’s no secret that inconsistency within messaging, branding, and *basically anything in life* causes people to choose something else.
A good example of this is in the great world of dating –
When you’re just beginning to feel an attraction to someone, and you feel that they have a mutual attraction, it’s EXCITING. You get the butterflies, all the feels, and just a bit more giddy. You’re LOVING getting to know them, talking to them constantly, and just the overall excitement that comes with the possibility of a romantic relationship.
But then they start not responding for hours upon end, flaking on your dates, and just making you generally confused about where they’re at.
When you confront them with the question of “what are we?”, they’re completely surprised that you’re asking, because this whole time they thought that since you were interested off the bat, they weren’t going to try the rest of your journey together.
BUT IN REALITY, THAT MAKES NO FREAKEN SENSE.
…are you picking up what I’m putting down here??
We can correlate this example to your brand and web presence. Inconsistency isn’t attractive – in fact, it’s going to detract you from getting any sort of ideal clientele. Being consistent, showing up, offering high-quality products/workflows/services to your audience is going to gain the value and trust you need to continue thriving in your business.
2. Attract ideal clients
It’s no secret that you want to attract your ideal clientele. It’s why you’ve stayed in your business, right? It’s why you’re wanting to invest in education, better equipment, better understanding of your target market.
Hear me out, without the right branding, you are not going to attract the right types of clients.
And just to clarify, branding does not just mean your logo and color scheme.
It. is. everything.
The copy on your website.
The tone of voice you use when posting to social media.
Your shared Instagram stories.
Your strategy behind everything.
The thing is, an intentional brand means that there is strategy behind everything.
When working with a professional brand designer, they’re going to give you that strategy wrapped up in a cute little branded bow – a good designer will give you the steps to get started with upleveling your brand and also how to maintain consistency within different elements of your business.
3. Increase Your Prices
By working with a professional brand and web designer, you’re going to get an intentional brand strategy that will take you to the next level in your business. And obviously, the next level of your business typically means you have the ability to charge a bit more for your goods or services.
One of my clients, a portrait photographer on the west coast, was able to increase her prices because her clients saw that her brand and website experience (along with her insanely valuable workflow when working with her clients) was a one-of-a-kind, luxury experience.