Explore the Blog

explore the blog

brand design

web design

biz tips


MORE ABOUT press and palm
I design brands and websites for female-led creative businesses.
Hi, I'm Andrea

View Our Services

I *might* be biased, but investing in a professional branding and web designer is one of the best investments you can make for your business. Read below for 3 things an investment in a professional can do for YOU.

1. Gain value and build trust

It’s no secret that inconsistency within messaging, branding, and *basically anything in life* causes people to choose something else.

A good example of this is in the great world of dating –

When you’re just beginning to feel an attraction to someone, and you feel that they have a mutual attraction, it’s EXCITING. You get the butterflies, all the feels, and just a bit more giddy. You’re LOVING getting to know them, talking to them constantly, and just the overall excitement that comes with the possibility of a romantic relationship.

But then they start not responding for hours upon end, flaking on your dates, and just making you generally confused about where they’re at.

When you confront them with the question of “what are we?”, they’re completely surprised that you’re asking, because this whole time they thought that since you were interested off the bat, they weren’t going to try the rest of your journey together.


…are you picking up what I’m putting down here??

We can correlate this example to your brand and web presence. Inconsistency isn’t attractive – in fact, it’s going to detract you from getting any sort of ideal clientele. Being consistent, showing up, offering high-quality products/workflows/services to your audience is going to gain the value and trust you need to continue thriving in your business.

2. Attract ideal clients

It’s no secret that you want to attract your ideal clientele. It’s why you’ve stayed in your business, right? It’s why you’re wanting to invest in education, better equipment, better understanding of your target market.

Hear me out, without the right branding, you are not going to attract the right types of clients.

And just to clarify, branding does not just mean your logo and color scheme.

It. is. everything.

The copy on your website.

The tone of voice you use when posting to social media.

Your shared Instagram stories.

Your strategy behind everything.

The thing is, an intentional brand means that there is strategy behind everything.

When working with a professional brand designer, they’re going to give you that strategy wrapped up in a cute little branded bow – a good designer will give you the steps to get started with upleveling your brand and also how to maintain consistency within different elements of your business.

3. Increase Your Prices

By working with a professional brand and web designer, you’re going to get an intentional brand strategy that will take you to the next level in your business. And obviously, the next level of your business typically means you have the ability to charge a bit more for your goods or services.

One of my clients, a portrait photographer on the west coast, was able to increase her prices because her clients saw that her brand and website experience (along with her insanely valuable workflow when working with her clients) was a one-of-a-kind, luxury experience.

Comments +

  1. […] Reasons to Invest in a Professional Brand Designer […]

  2. […] 3 Reasons You Should Invest in a Professional Brand Designer […]

Leave a Reply

Your email address will not be published. Required fields are marked *

meet your designer

Hi there, I'm Andrea-

Designer with a sweet tooth and a lot of sweaters, based in Virginia.

Will also answer to: Typical Baby of the Family, Wannabe Plant Mom, Pinterest aficionado, and Inventor of the long-story-long.

And you know what all of these titles have in common? The thread of wanting the best + connecting with creative businesses and helping attract the people they actually want to work with.

Curious if your brand needs an update?

Download the *best* Brand Audit Checklist

And, of course, by 'best' I mean a highly-strategic, well-detailed, irresistibly-interesting type of checklist. To swipe my exact method for auditing my own brand that helps me identify problems, create solutions, and convert confusion into redirection—for FREE—enter your email below.